Philantourism, a different way to travel
One of the activities that human beings love the most is traveling, touring the world…. We have the need to be from side to side pursuing goals, discovering places and immersing ourselves in different cultures. Traveling enriches us as people.
But, the pandemic clipped our wings and, by the time we were able to resume our travels almost normally, the way we traveled had changed forever. Necessity, mode, intent of travel? will never have the same meaning they once had.
New styles and forms of travel have been born in the last year. People no longer travel to the same old destinations, and social purpose has become one of the determining factors when choosing a destination.
What’s more, telecommuting allowed us to travel at any time of the year. And so, thanks to that flexibility, is how solitary and little-known destinations, became the preferred choice of travelers.
People are now more interested in choosing a destination that needs tourism for vacationing, rather than all inclusive luxury travel. From that social interest that influences our travels, philanthropy tourism is born, but what is it really about, let’s see…
Discover what Philantourism is
When we talk about philantourism we refer to a new trend emerging in the wake of the pandemic, where people choose unknown, small and local destinations to make the most of their days off.
We have started to prioritize our privacy, the personalization of our experiences and the ability to help when traveling, making our trips unique and renewing adventures.
According to the Global Travel Trends Report 2021, from American Express, off-the-beaten-path places that bring more closeness to nature, provide total privacy and seclusion, are the most sought after by those who are planning a new adventure.
Our priorities have changed, as evidenced by a study conducted in 7 countries (Canada, United States, Australia, India, Mexico, Japan and United Kingdom). The study reveals that customers are anxious to travel again and highlights the following findings:
The keys of Philantourism
Privacy as a luxury
We used to go for luxury trips for our enjoyment in which we were surrounded by people, who, like us, were looking for fun in places that were in high demand by society.
Now, 75% of people prefer to choose experiences that offer maximum privacy, a key and coveted feature of luxury travel.
In addition, we are more willing to travel in the off-season to avoid crowds and seek higher standards of cleanliness.
Cumulative travel demand
After the pandemic, and the multiple travel restrictions, our desire to travel has increased by 200%.
Thus, 87% of people surveyed said that having a trip planned in the future gives them hope and a goal worth looking forward to.
76% said they are creating a bucket list of desired destinations to visit when unrestricted travel is possible.
On the other hand, 63% of respondents said they are saving their service and/or credit card points, so they can choose their dream trip once they feel confident to travel again.
Increase the digital nomad traveler
With the pandemic we have had to telework by force. This has led us to the conclusion that we perform better and are more comfortable being able to do our work from home or anywhere else in the world, rather than being in the office.
54% of respondents confirmed that the freedom and flexibility of being able to live and work while traveling the world is more attractive now than it was before the pandemic.
Increase in sustainable travel
We are more environmentally conscious nowadays, that’s a fact. We care about the environment and also being able to help those businesses that need it the most.
In the study, 68% of respondents said they were more aware and concerned about supporting sustainable travel brands, as well as visiting more environmentally friendly places.
The new luxury travel
The pandemic has redefined the new luxury. As mentioned above, personalized experiences, high standards of cleanliness and privacy have become the new definitions of luxury among consumers.
Sacrifices for travel
The desire to travel is so great that 64% of respondents would be willing to give up social media for a month or even subject themselves to other sacrifices in order to go on vacation.
The survey found major findings that are ranked from the desires consumers seek to fulfill when planning a trip, to the way they design a trip to contribute socially.
Features of philantourism
After this review of some key points, we can say that philantourism is characterized by:
- Maximum privacy in the destinations.
- Priority in the search for small destinations or away from the hustle and bustle.
- Possibility to have a positive impact on communities and their local economy.
- High standards of cleanliness and health.
- Customization of experiences.
- Choose airlines and hotels that support inclusivity and a commitment to carbon neutrality.
These are the new trends in travel. Understanding them and understanding what the user demands, is very important because it allows those who are part of the tourism industry to generate strategies focused on giving the customer what he requests and desires.
The most important thing now, is to know these new needs of travelers, so that suppliers can adapt their offerings and thus achieve that we can all join the economic recovery.
People evolve and companies must do the same, adapting to trends and changes in demand. Philantourism will force many to rethink their offerings.
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